Ad2 Charlotte Podcast Episode 1: Interview with Brian Haselton
November 3rd, 2009 Shruti Chandra Posted in Club News | 3 Comments »
This week on the Ad2 Charlotte Podcast we had the opportunity to speak with Brian Haselton from Citizen, a local brand experience agency here in Charlotte. Brian gives us some excellent insights into advertising and design, as well as practical advice for new graduates and people looking to make their careers in Advertising. Check out the show notes below:
Ad2 Charlotte Podcast Episode 1: Interview with Brian Haselton of Citizen:
Show Notes:
1. 0:00-0:30 Intro
2. 0:30- 2:50 Brian’s professional background
3. 2:50- 5:10 Working at Large Agencies compared to working at Small Agencies, both have benefits
4. 5:10- 6:12 Graduation is us the beginning.
5. 6:12-8:17 Citizen: Research: One of the Foudations of Citizen was built on.
-8:17-8:59 Claude Hopkins and David Ogilvy
-9:00- 11:23 Finding the balance between the research and gut instincts when working with clients
6. 11:30-13:42 Brand Integration, Branded Entertainment
-13:47-14:36 Brand Integration and Branded Entertainment vs. Product Placement vs. Original Branded Content
- 14:37-16:05 Being able to tell a story and not force feed messages to consumers, Hulu add revenue for the first time exceeded network television.
-16:05- 16:39 The importance of integrating brands into the lives of consumers in a positive way, versus interrutptive messages.
7. 16:40-21:39 Poza, Case Study and USB Bracelets…strategy behind creating the bracelets and handing them out at Cosmoprof in Las Vegas
8. 21:39- 25:30 The transition of Advertising in the next 5 to 10 years…from traditional advertising models to trans-media agency models
9. 25:30- 27:08 The marketing, advertising, and design schools Brian recommends
10. 27:08-29:09 Magazines Brian recommends to keep-up with the advertising and design industry.
11. 29:09-30:39 Design Blogs
-Packaging Blogs
-Industrial Design Blogs
12. 30:39-31:15 Podcasts: The Shawnakey and NPR Podcasts
13. 31:15-33:00 Current Opportunities at Citizen as of 10.29.2009:
-Interviewing for Graphic Design Internship
-Hiring a New Business Manage
-Contract and Part-time work for research
14. 33:00- 33:43 More info on Citizen….www.wearecitizen.com
15. 33:43- 34:43 In November and December Citizen will donate one hour of work for every paid hour of work to local charities here in the Carolinas. Inspired by Tom’s Shoes
16. Ad2Charlotte theme song “Hall of Mirrors” by Bill deRome to hear more of his music go tomusic.podshow.com.
A hip club
November 5th, 2009 at 3:06 pm
Great advice and entertaining podcast! Good guy guys!
November 5th, 2009 at 3:06 pm
^Good “Job” Guys.
November 6th, 2009 at 9:29 am
[...] Click here to listen to the interview. Share This [...]