Ad2 Charlotte Podcast Episode 3 Steve Luquire’s Presentation from 2.9.2009

January 7th, 2010 Jonathan Piscitelli

To kick things off for 2010 we decided to bring you Steve Luquire’s presentation from the “I’m Kind of a Big Deal” speaker series from February 2009. If you missed his presentation last year, or just want get motivated to get things moving in 2010, listening to Steve Luquire talk about his experiences and the lessons he’s learned in the advertising industry is a great way to start.

Ad2 Charlotte Podcast Episode 3: Steve Luquire Presentation from 2.9.09:

Show Notes:

1. 0:00-1:15 Intro

2. 1:15- 2:32 Tough environment we are in now with the economy, touches on other tough economic periods he’s lived through.

3. 2:32- 3:15: 3 jobs in his life

-Craftsman Graphics

-Chemfast

-Started LGA Luquire George Andrews in 1984

4. 3:15-4:57 Catchy phrases and Slogans to keep in mind:

A. “Luck is when Preparation meets Opportunity”

B.  “If what you did yesterday looks big you must not have done much today.”

5. 4:57-9:23 How Steve came to Charlotte, and the importance of knowing people

6. 9:23 – 12:53 Craftsman Graphics ….he would go back to the plant at night, watch the presses run, talk to the people in the company…. after 3 years was the 2nd leading salesman

7. 12:54-12:58 “Just because your young doesn’t mean you need to take a back step.”

8. 13:00-14:33 Working in NYC

9. 14:33-14:40 “You don’t want any client to be more than %15 of your business.”

10. 14:40-19:13 Brecker and Merriman on Madison Avenue. NYC

11. 20:25-21:00 “If you’re working for good people at a good company, forget about the money for 2 or 3 years.  If you’re working for good people they will pay you.”

12. 21:01- 22:16 The founding of LGA.  January1st, 2010 Marked their 26th Year in business.

13. 22:16- 27:06 Memorable ads by LGA and their “Big Break” at LGA

- “We keep the Refrigerator Warm”

-  Carolinas Invitation, Clay Andrews did the logo, and Johnny Harris and John Belk came to Steve and told them they needed LGA to run the event.

-Billboard falls from the ceiling of the Coliseum

-LGA  was then asked to put together Charlotte’s presentation for the Final Four…and they got it

14. 27:30-30:23-

: “At some point people are not going to allow you to live on your past  laurels”

“ Earn what you do each and every day”

15. 30:23-31:45

5 Point Plan for success

A. Work Hard  “Hard work will beat talent every time talent decides not to work.”

B. Be Harmonious

C. Act as a Team….  Teamwork

D. Be a good listener

E. Be Respectful

16. 32:02-33:11 SWOT Analyses

Strengths

Weaknesses

Opportunities

Threats

17. 33:11-34:31 The Breakthrough Company and personal character-“Character is what you do when no is looking”

18. Ad2Charlotte theme song “Hall of Mirrors” by Bill deRome to hear more of his music go to music.podshow.com.

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