November 11th, 2009 Jonathan Piscitelli
1. Open I-Tunes
2. Go to “Podcasts”
3. In the top menu bar choose “Advanced”
4. Select ”Subscribe to Podcast”
5. Enter this URL: http://ad2-charlotte.podOmatic.com/rss2.xml
6. I-Tunes will automatically download new episodes as they are posted.
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November 11th, 2009 Jonathan Piscitelli
Ad2 Charlotte Podcast Episode 2: Interview with Scott Hepburn:
Show Notes:
1. 0:00-0:36 Intro
2. 0:36- 1:45 Scott’s Upcoming Social Media Workshops
- Facebook for your Business Wednesday November 11 at the Unity Church (400 E Arrowood Rd)
-Twitter for your Business Wednesday November 18th at the Unity Church (400 E Arrowood Rd)
-Lori Ives- Godwin with Your Community Connector, the sponsor for these workshops
3. 1:45- 2:15 : Ad2 Charlotte is giving away 2 tickets to each workshop for the best social media success story. Enter your story in the comments section of the blog, and you could win.
4. 2:15-2:45 Scott’s the Founder and President of Media Emerging
5. 2:45-3:30 Jonathan talks about how he became involved with Social Media
-“Across the Sound” Joseph Jaffe
- “Managing the Grey” with C.C. Chapman
- “Six Pixels of Separation” Mitch Joel
- “Marketing Over Coffee” Christopher S. Penn and John Wall
6. 3:30 – 4:40 Scott talks about what got him interested in Social Media
-“Marketing Edge” Albert Maruggi
-Started blogging while with the PR Store
7. 4:46-5:30 The biggest mistakes companies make with social media
8. 5:38-6:30 Trying to find the balance between social media and legal in the corporate setting.
9. 7:00-8:16 Paradigm shift from the “Spray and Pray” broadcast advertising to the niche marketing and social media tactics we see today….”Social Media is all about interacting with your customers”.
10. 8:16-9:13 The planning and strategy involved in developing successful campaigns
11. 9:18-10:15 The biggest mistake individuals make using Social Media
12. 10:15- 11:30 How important is e-mail as a marketing tool for social media campaigns?
13. 11:30- 16:48 Tips on using Social Media to find a job.
A. Build your network before you need it
B. Take it off-line: Lisa Hoffman: Blogpost 90% of social media is below the surface
C. Always demonstrate value, move beyond the chatter and do things that add value.
D. Give before you get
E. Interact in the communities of others, leave comments on blogs, add depth and flavor, share the love.
13. 17:32-19:48 Spammers and “Snake- Oil Salesmen” in the Social Media space
14. 19:48-20:30 Attention is our most limited resource
15. 21:13- 21:59 Social media gives people a voice
16. 22:30- 24:00 Customer Reviews and the role they play in social media
17. 24:00-25:06 Books Scott recommends on Social Media, Marketing and Advertising
- “Crush It” by Gary Vanderchuk
- “Trust Agents” by Chris Brogan
- “Ground Swell” by Charlene Li and Josh Bernoff
- “The New Rules of Marketing and PR” by David merman Scott
18. 25:06- 25:50 Blogs Scott Recommends
19. 25:50- 27:34 Charlotte Bloggers Scott Recommends
- Corey Creed from Hippo Interntet Marketing
-Brandon Uttley….President of PRSA
-Jason Keath…. Former president of Ad2 Charlotte and Founder of Social Fresh
- SoFresh Cruise…Rich Tucker and Lyle Peterson 93 Octane on Twitter
-Social Media Charlotte
20. 27:34-28:30 Podcasts Scott Recommends
-NPR “Wait Wait, Don’t Tell Me”
-This American Life
21. 28:30- 31:00 Thought Leaders in Social Media
-Jason Falls: Social Media Explorer
22. Ad2Charlotte theme song “Hall of Mirrors” by Bill deRome to hear more of his music go to music.podshow.com.
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November 3rd, 2009 Shruti Chandra
This week on the Ad2 Charlotte Podcast we had the opportunity to speak with Brian Haselton from Citizen, a local brand experience agency here in Charlotte. Brian gives us some excellent insights into advertising and design, as well as practical advice for new graduates and people looking to make their careers in Advertising. Check out the show notes below:
Ad2 Charlotte Podcast Episode 1: Interview with Brian Haselton of Citizen:
Show Notes:
1. 0:00-0:30 Intro
2. 0:30- 2:50 Brian’s professional background
3. 2:50- 5:10 Working at Large Agencies compared to working at Small Agencies, both have benefits
4. 5:10- 6:12 Graduation is us the beginning.
5. 6:12-8:17 Citizen: Research: One of the Foudations of Citizen was built on.
-8:17-8:59 Claude Hopkins and David Ogilvy
-9:00- 11:23 Finding the balance between the research and gut instincts when working with clients
6. 11:30-13:42 Brand Integration, Branded Entertainment
-13:47-14:36 Brand Integration and Branded Entertainment vs. Product Placement vs. Original Branded Content
- 14:37-16:05 Being able to tell a story and not force feed messages to consumers, Hulu add revenue for the first time exceeded network television.
-16:05- 16:39 The importance of integrating brands into the lives of consumers in a positive way, versus interrutptive messages.
7. 16:40-21:39 Poza, Case Study and USB Bracelets…strategy behind creating the bracelets and handing them out at Cosmoprof in Las Vegas
8. 21:39- 25:30 The transition of Advertising in the next 5 to 10 years…from traditional advertising models to trans-media agency models
9. 25:30- 27:08 The marketing, advertising, and design schools Brian recommends
10. 27:08-29:09 Magazines Brian recommends to keep-up with the advertising and design industry.
11. 29:09-30:39 Design Blogs
-Packaging Blogs
-Industrial Design Blogs
12. 30:39-31:15 Podcasts: The Shawnakey and NPR Podcasts
13. 31:15-33:00 Current Opportunities at Citizen as of 10.29.2009:
-Interviewing for Graphic Design Internship
-Hiring a New Business Manage
-Contract and Part-time work for research
14. 33:00- 33:43 More info on Citizen….www.wearecitizen.com
15. 33:43- 34:43 In November and December Citizen will donate one hour of work for every paid hour of work to local charities here in the Carolinas. Inspired by Tom’s Shoes
16. Ad2Charlotte theme song “Hall of Mirrors” by Bill deRome to hear more of his music go tomusic.podshow.com.
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